ll44 Privacy Policy
Your privacy matters to us. This policy explains exactly what data ll44 collects, why we collect it, and how we keep your personal information secure.
Our Data Practices at a Glance
The cards below summarise how ll44 handles your personal data. They are provided for convenience — the full policy sections below are the authoritative text.
1. Introduction and Scope
This Privacy Policy ("Policy") describes how ll44 ("the Platform", "we", "us", "our") collects, uses, stores, and protects the personal data of individuals ("you", "your") who access or use the ll44 website and associated services. By registering an account or using the ll44 platform in any capacity, you acknowledge that you have read this Policy and consent to the data practices described herein.
This Policy applies to all users of ll44, including registered players, visitors who browse the platform without registering, and any other individual whose personal data is processed by ll44 in connection with the operation of the platform. This Policy should be read alongside the ll44 Terms and Conditions, which govern your use of the platform overall.
Important: ll44 is committed to handling your personal data with care and transparency. If you have any questions about this Policy or about how your data is used, please contact our support team at [email protected].
2. Data We Collect
ll44 collects personal data from you in the following three ways: directly from you when you provide it, automatically when you use the platform, and from third parties in limited circumstances. The categories of personal data we collect are detailed below.
Identity and Contact Data
- Full legal name, date of birth, and nationality, collected at registration for identity verification purposes.
- Residential address, including city and country. For players based in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, or other Bangladeshi cities, we collect the city of residence.
- Email address and mobile phone number, used for account management, transactional notifications, and where consented, promotional communications.
- Government-issued identity documentation (such as a National ID card or passport), collected only when required for KYC verification prior to withdrawal processing.
Financial and Transaction Data
- Payment method details, including mobile banking account numbers (bKash, Nagad, Rocket, Upay), necessary to process deposits and withdrawals.
- Deposit and withdrawal history, including dates, amounts in BDT, and payment method used per transaction.
- Bonus and promotion history, including bonuses claimed, wagering requirement progress, and any bonus adjustments applied to your account.
Technical and Usage Data
- Device information including device type, operating system, browser type and version, and screen resolution, collected automatically when you access the platform.
- IP address and approximate geolocation, used to verify eligibility, detect fraud, and ensure that services are not accessed from restricted jurisdictions.
- Game and betting activity logs, including games played, bets placed, session durations, and outcomes, retained for fair-play monitoring and dispute resolution.
3. How We Use Your Data
ll44 uses the personal data it collects for the following specific purposes. We do not use your personal data for any purpose not described in this Policy without first obtaining your explicit consent.
- Account creation and management: to register and maintain your ll44 account, verify your identity, and manage your account settings and preferences.
- Payment processing: to process deposits to and withdrawals from your ll44 account via bKash, Nagad, Rocket, Upay, and other supported payment methods.
- Fraud prevention and security: to detect and prevent fraud, money laundering, bonus abuse, and other prohibited conduct, and to ensure the security and integrity of the platform.
- Responsible gaming compliance: to monitor gaming behaviour for indicators of problem gambling, apply responsible gaming tools at the player's request, and manage self-exclusion requests.
- Customer support: to respond to your enquiries, resolve disputes, and provide assistance with your account, games, or transactions via our 24/7 support service.
Where ll44 sends you marketing communications, we do so only on the basis of your explicit consent given at registration or subsequently. You may withdraw this consent at any time by contacting support or via the communication preferences section of your account dashboard.
4. Data Sharing and Third Parties
ll44 does not sell your personal data to any third party. ll44 does not share your personal data with third-party advertisers, data brokers, or marketing platforms. Your personal data may be shared with third parties only in the limited circumstances described below.
Payment Processing Partners
To process your deposits and withdrawals, ll44 shares the minimum necessary payment data with authorised payment processing partners, including mobile financial service providers operating in Bangladesh (such as bKash, Nagad, and Rocket) and card-payment processors (such as Visa and Mastercard networks). These partners are contractually bound to process your data only for the purpose of completing your payment transaction and may not use your data for any other purpose.
Legal and Regulatory Obligations
ll44 may disclose your personal data to law enforcement agencies, regulatory authorities, or courts where required to do so by applicable law, by a valid legal order, or to protect the legal rights and interests of ll44 or third parties. Where permitted by law, ll44 will endeavour to notify you of such a disclosure.
Note: ll44 game content is provided by third-party game studios including Pragmatic Play, Evolution Gaming, Spribe, and others. These studios supply the game software and live-streaming infrastructure but do not have access to your ll44 account data or personal information beyond what is technically required to render the game within the ll44 platform environment.
5. Data Security
ll44 takes data security seriously and implements a range of technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include the following:
- 256-bit SSL (Secure Sockets Layer) encryption on all data transmitted between your device and ll44 servers, ensuring that your login credentials, payment data, and personal information cannot be intercepted in transit.
- Encryption of sensitive data at rest, including payment method details and identity document data, stored on ll44's secured server infrastructure.
- Access controls that restrict internal access to personal data on a need-to-know basis. ll44 employees and contractors may access personal data only where required to perform their job functions.
- Fraud detection and monitoring systems that continuously analyse account activity for signs of suspicious behaviour, unauthorised account access, or prohibited conduct.
- Regular security reviews and updates to ll44's technical infrastructure to address emerging vulnerabilities and maintain compliance with current data security best practices.
Notwithstanding these measures, no method of data transmission or storage is completely secure. ll44 cannot guarantee absolute security of your personal data but commits to notifying you promptly in the event of any data breach that materially affects your personal information.
6. Cookies and Tracking Technologies
ll44 uses cookies and similar tracking technologies to operate the platform, recognise returning users, and analyse how the platform is used. Cookies are small text files stored on your device by your web browser. ll44 uses the following categories of cookies:
Essential Cookies
These cookies are strictly necessary for the ll44 platform to function. They enable core features including secure login session management, maintaining your account state during an active session, and remembering your language and display preferences. Essential cookies cannot be disabled without impairing the platform's core functionality.
Analytical Cookies
ll44 uses analytical cookies to understand how players interact with the platform, which pages are visited most frequently, and where users may experience difficulties. This information is used in aggregate form to improve the platform and is not used to identify individual users. Analytical cookies used by ll44 may include:
- Session duration and page-visit analytics to identify which sections of the ll44 platform are most used and where the user experience can be improved.
- Error and performance logging to detect technical issues, page load failures, and game delivery problems so that ll44's technical team can resolve them promptly.
- Device and browser fingerprinting data collected in aggregate to ensure the platform renders correctly across the range of devices used by Bangladesh players, including Android and iOS smartphones.
7. Your Data Rights
As a user of ll44, you have the following rights with respect to your personal data. To exercise any of these rights, contact our support team at [email protected] with the subject line "Data Rights Request". ll44 will acknowledge your request within 2 business days and respond in full within 14 business days.
- Right of access: you may request a copy of the personal data ll44 holds about you, including a summary of how that data is used.
- Right to rectification: if any personal data ll44 holds about you is inaccurate or incomplete, you may request that it be corrected or completed.
- Right to erasure: you may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to ll44's legal obligations to retain certain data (for example, financial records and KYC documentation may need to be retained for compliance purposes).
- Right to restrict processing: you may request that ll44 restrict the processing of your personal data in certain circumstances, for example where you contest the accuracy of the data or object to how it is being used.
- Right to withdraw consent: where ll44 processes your data on the basis of your consent (for example, marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
- Right to data portability: you may request that ll44 provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider.
ll44 may need to verify your identity before processing a data rights request to ensure that personal data is not disclosed to an unauthorised individual. ll44 will not charge a fee for handling data rights requests unless the request is manifestly unfounded or excessive, in which case a reasonable fee may be applied.
8. Data Retention
ll44 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, to comply with applicable legal obligations, and to resolve disputes or enforce agreements. The following retention principles apply:
Account Data Retention
Account registration data and KYC documentation are retained for the duration of your account's active status and for a period of five years following account closure, in order to comply with anti-money laundering obligations and to enable resolution of any post-closure disputes or regulatory enquiries.
Transaction and Financial Record Retention
Financial transaction records, including deposit and withdrawal history, are retained for a minimum period of seven years following the date of the transaction. This retention period is required to comply with applicable financial record-keeping obligations. After the applicable retention period expires, ll44 will securely delete or anonymise your personal data.
Note: Where you have requested account closure for responsible gaming reasons (self-exclusion), ll44 may retain your registration data beyond the standard retention period to prevent re-registration during the self-exclusion period and to comply with responsible gaming obligations.
9. Children and Minors
ll44 is strictly an adults-only platform. ll44 does not knowingly collect personal data from any individual under the age of 21. If ll44 becomes aware that personal data has been collected from a person under 21, that data will be deleted immediately and the associated account will be closed. If you are a parent or guardian and believe that a minor has registered on ll44 using false age information, please contact support immediately at [email protected] so that appropriate action can be taken without delay.
Parents and guardians are encouraged to use parental control software to prevent minors from accessing online gambling platforms including ll44. ll44 supports the use of such tools and recommends that all households with children take proactive steps to restrict access to adult online services.
10. Changes to This Policy
ll44 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, changes in applicable law, or operational changes to the platform. When material changes are made to this Policy, ll44 will notify registered players by email and by displaying a prominent notice on the platform. The date at the top of this Policy indicates when it was last revised.
Your continued use of ll44 after a revised Privacy Policy is published constitutes your acceptance of the revised Policy. If you do not agree with the revised Policy, you must stop using the platform and may request account closure by contacting our support team. The most current version of this Policy is always available at ll44.vu/privacy-policy.
11. Contact and Data Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or to how ll44 processes your personal data, please contact our support team. You can reach us by email at [email protected]. Our support team operates 24 hours a day, seven days a week, and is available to assist players across Bangladesh including in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, and Mymensingh.
All data rights requests submitted to ll44 will be handled with strict confidentiality. ll44 is committed to responding to all data rights requests promptly and transparently, and to working constructively with any player who has a concern about how their personal data is being used. Your privacy is a genuine priority for ll44, and we welcome feedback on this Policy at any time.
Questions About Your Privacy?
Our support team is available 24/7 to assist Bangladesh players with privacy concerns, data requests, or account questions.